Critically analyze and evaluate planning and control with entry modes, product and pricing considerations

Critically analyze and evaluate planning and control with entry modes, product and pricing considerations

Kellogg’s Cornflakes
BA523 Project Brief

Critically analyze and evaluate planning and control with entry modes, product and pricing considerations of a specific company. As a result of this analysis, students will develop a marketing plan. All selected companies must be approved by the course instructor.

A face-to-face or virtual (for online courses only) presentation is required. The duration of the presentation should be 10-15 minutes. The presentation should be supported by visual references (e.g. PowerPoint, video recording, etc.). The visual presentation in online courses should integrate the voice recorded presentation narrative.

Answer preview to critically analyze and evaluate planning and control with entry modes, product and pricing considerations

Critically analyze and evaluate planning and control with entry modes, product and pricing considerations
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