Marketing Plan

Marketing Plan

Marketing Plan Overview Team

Teams will select a brand and develop a promotional plan for an existing company. Stretch yourselves and select clever and interesting organizations that allow you to showcase additional insight into the selected brand’s activity (Wildly popular brands such as Apple, McDonalds, and Coca-Cola, for example, are excluded). The professor must approve all selections.

The project will be completed in MS Word in APA format. Students will submit Part 1 in week 4 for review by professor. Students are to incorporate feedback from professor on Part 1 into final paper due (10-pages) in Week 8. The plan must use headings and sub-headings listed below. Title and reference pages must be included.

STUDENT: I am taking care e, f, and g.

Our brand is Patagonia

http://ift.tt/2che4mD

Part 1: Marketing Plan Overview Team 20 points

Teams will select a brand and develop a promotional plan for an existing company. Stretch yourselves and select clever and interesting organizations that allow you to showcase additional insight into the selected brand’s activity (Wildly popular brands such as Apple, McDonalds, and Coca-Cola, for example, are excluded). The professor must approve all selections.

The project will be completed in MS Word in APA format. Students will submit Part 1 in week 4 for review by professor. Students are to incorporate feedback from professor on Part 1 into final paper due (10-pages) in Week 8. The plan must use headings and sub-headings listed below. Title and reference pages must be included.

I. Introduction

a. Identify Brand

b. Industry:

c. Products/Services

d. Brand Positioning: How brand delivers value, anticipate needs better than competition)

e. Target Segments

f. Customer Profile/Persona

g. Business problem Marketing Objective (e.g increase sales ,attract new customers , new marketing channel, customer experience ,gather customer insights ,develop digital strategy )

II. Current Marketing Mix Strategy (Product, Price, Place, Promotion)

III. Business Problem:

IV. Marketing Objective:

a. (Increase sales, attract new customers, new marketing channel, customer experience, gather customer insights, develop digital strategy, etc)

V. Market Analysis

a. Market Description:

b. Market Size:

c. Top 3 competitors

d. Market Trends

VI. SWOT Analysis (economic, technology, socio-cultural, legal/regulatory/political, environmental)

VII. Competitive Analysis (Porter’s Five Forces)

Attached paper is the some of what my team members send to me.

Remember that  I’m assigned e, f, and g.

Patagonia paper

Marketing Plan

 

…………………………Answer preview……………………

Marketing plan involves the actions laid down by the marketing department to come up with good ways of increasing sales and making the sales system as efficient as possible. Patagonia, a clothing line dealing with athletics wear has produced good footwear that is favorable to the target audience on the coast side of the American country……………………

APA
309 words

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